Nish Nadaraja Hype Consultant

father of Dash, not quite as dashing

Bolditalicnish

Photo by Sally Kuchar

Interviewed on November 17, 2010

Neighborhood: NOPA, SOMA

Gig: Chief Executive of Brand Lightning

What are you looking forward to? Launching Rich Kid Cool, available soon at Candystore Collective.

Who's your favorite quintessential local character? Nash Bridges.

What would your last meal on earth be? Currently, a hot pastrami sandwich from Deli Board. Wash it down with a cherry cola.

Where do you get your city gossip? Yelp Talk.

Where do you go to relax and get away from it all? Hooters. Something about owls just puts me in a meditative state.

What's your favorite SF institution? City Lights still captures the spirited literary intellectualism that has been drained by the Internets.

What local merchant have you been meaning to check out? I keep meaning to go back to Lost Art Salon. There are stories in them there paintings!

What's the question you wish we asked? Is it a good idea to put your life in the hands of a rock ‘n’ roll band and throw it all away? Discuss.

View Nish's Profile

Nish's Favorite Stories

  • Drive Like Jehu
    Andreas Trolf
    retraces the car chase scene from Bullitt
  • Graphic Novelty
    Jon Adams
    meets some of the characters behind SF's comic book stores
  • Dark Stars
    N.W. Smith
    uncovers San Francisco’s un-Yelped business

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