My Godfather Was Joe Conforte, Nevada’s ‘King of Prostitution’

He owned the country’s most famous brothel, Mustang Ranch

Charles Versaggi
The Bold Italic
Published in
12 min readJan 25, 2021

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Joe Conforte at the top of his game. Photo: Pahrump Valley Times

Few people can say their spiritual growth was entrusted to an actual “godfather” — not just the religious kind, also the “Don” kind. I had just that in Giuseppe Conforte, better known as Joe Conforte — even better known as “the King of Prostitution.”

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A SF North Beach native, I’ve seen Bagdad by the Bay go through many transformations. So many stories to write & photograph. I love SF. See charlesversaggi.com